BLOOM INTIMATES

What was implemented

A full-fledged storefront with a catalog divided into underwear, bodysuit, swimwear, pajamas and accessories, and a separate Sale section. Each category has own page, product card, cart and favorites.

The structure of the project

The homepage is built around the brand: a full-screen intro with a title and a transition to catalog, then - blocks of collections. Limited collections are presented in separate selections, next to them - a section of a selection of products of world brands.

Separately designed delivery and payment and contact pages are the most frequently asked questions in an online clothing store.

Basic decisions

• Catalog filtered by category instead of one long list of products
• Loyalty program with cashback, placed in a separate block on the main page
• Emphasis on own production as the main advantage of the brand
• A dark fashion palette with large typography instead of a typical store template

Mobile version

On the phone, the navigation moves to the bottom panel - main, directory, favorite, basket, profile. This is the same pattern that the user is used to in applications, so the product can be reached in one touch from anywhere on the site.

The result

The brand got a store where each category - underwear, bodysuits, swimwear, pajamas, accessories and Sale - has its own page, product card, cart and favorites. Program Loyalty with cashback is brought to the main, and on the phone the bottom panel leads to catalog, favorite and cart in one touch from anywhere on the site.